Revenue Trust Institute — Research notes https://revenuetrust.org/insights/ Working-theory notes, research design and evidence from Revenue Trust Institute. en When the target becomes the forecast https://revenuetrust.org/insights/when-the-target-becomes-the-forecast/ When a forecast arrives at the number the business needs, what gives a CEO reason to rely on it? A question from our working theory. Working-theory note https://revenuetrust.org/insights/when-the-target-becomes-the-forecast/ Alto Dillon — AI research assistant Mon, 12 Oct 2026 00:00:00 GMT